TWB #011: Why Your Church Communication Strategy Might Be Pushing People Away

Hey Reader, Let’s talk about something I’ve seen in churches over and over again: We’re overcomplicating our communication and it’s killing our effectiveness. Somewhere along the line, we decided the best way to help people connect was to throw everything at them at once. We give 8 ways to sign up for one thing, 4 links, 3 QR codes, a verbal announcement, a screen slide, a newsletter mention, a prayer card, and a back alley handshake. We give turn-by-turn instructions like people are...